With Valentine's Day coming up, you have likely come across many articles about chocolate and advertisements to purchase a box of it for loved ones, but have you heard about the campaign brewing urging Ghirardelli Chocolate to show love to cocoa farmers and label its chocolate as certified Fair Trade?
As of last week, over 500 letters have reached the desks of Ghirardelli Chocolate executives urging the company to put a Fair Trade label on its products.
Join the hundreds of consumers who have lent their voices to put pressure on Ghirardelli Chocolate.
As we've seen in the case of Hershey's, consumer pressure works. Just last month, America's largest chocolate company announced it had nearly doubled its 2013 certified cocoa goal from 10% to 18%.
If your pressure was able to work on Hershey's, let's make it work for Ghirardelli, too!
Ghirardelli Chocolate claims to make premium chocolate by carefully selecting cocoa beans of the highest quality, but real quality should not come at the cost of environmental destruction, poverty, and bitter child labor.
Fair Trade certified cocoa guarantees that farmers and communities are getting a fair price, that no children have to work instead of going to school, and that the environment is protected. Not only that, it ensures community empowerment and democratic decision making for the farmers.
Fair Trade is the only way, and the only way to get the message across to Ghirardelli is to flood the company's mailboxes and inboxes with your demands.
Send your messages with love and tell Ghirardelli: Love is in the label. Go Fair Trade.
Director of Organizing
P.S. Download the color-in postcard to send directly to Ghirardelli's CEO, Marty Thompson. (.pdf)