The pressure is on!
As of last week, over 400 letters have reached the desks of Ghirardelli Chocolate executives urging the company to put a Fair Trade label on its products.
Join the hundreds of consumers who have lent their voices to put pressure on Ghirardelli Chocolate. Or get your friends to join you!
As we've seen in the case of Hershey's, consumer pressure works. Just this week, America's largest chocolate company announced it had nearly doubled its 2013 certified cocoa goal from 10% to 18%.
If your pressure was able to work on Hershey's, let's make it work for Ghirardelli, too!
Once you have sent Ghirardelli an e-mail, why not send the CEO Marty Thompson a Valentine card in the mail to keep that pressure up.
Order a Valentine's Day Fair Trade Action kit, which includes 5 "Love is... in the Fair Trade label" color-in postcards to send to Ghirardelli Chocolate, 5 Equal Exchange Fair Trade chocolate hearts, 1 petition to collect names urging Ghirardelli to label its chocolate as Fair Trade, 1 set of "Not So Sweet Facts about Chocolate" cards, and 1 DVD copy of The Dark Side of Chocolate.
Together, let's get Ghirardelli Chocolate to put a Fair Trade label on it!
Director of Organizing