The Cannes Film Festival opens this week in France from May 15 – 26th showcasing the year’s greatest films and the glitterati associated with them.
At the festival the American Pavilion (AmPav) serves as the center of activity for the American film community so it was with some dismay that we learned that the premier sponsor of the pavilion is none other than SodaStream.
The company sells itself as a progressive, green company that fits in well with the creative forward thinking crowd that will be gathering at the film festival. “No cans at Cannes”, they say. But SodaStream is not socially responsible. Its main production site is in Mishor Edomim, a settlement and industrial zone in the occupied West Bank, on confiscated Palestinian land.
The company claims that the land ownership is “disputed” but the United Nations, the International Court of Justice, the EU court and U.S. foreign policy all agree that the settlements are illegal and an obstacle to peace.
An interfaith coalition is calling on the industry professionals attending Cannes to boycott the SodaStream bar at AmPav and the general public to call on retailers to remove SodaStream products from their stores.
Not going to Cannes? You can still do something:
Director of Organizing