The excitement around the Super Bowl has calmed down, but after spending $3 million dollars on an ad during the big game, at-home carbonation product SodaStream is still creating a buzz.
Even before Super Bowl Sunday, CBS threatened to have the ad pulled because it was too disparaging towards SodaStream rivals Coca Cola and Pepsi, two of the television network's biggest sponsors.
Banning an ad for criticizing the competition? How about banning an ad for a product made in an illegal Israeli settlement on stolen Palestinian land in violation of international law?
As Rae Abileah, former co-director of CODEPINK and co-founder of the organization Young Jewish and Proud explained in a recent article about SodaStream, “by manufacturing in occupied territory, they’re violating international law and human rights.”
Instead of the 30-second ad that was showed during the game, they should have played the ad below that exposes the truth behind how the company is profiting from the Occupation of Palestine.
Share this video with your friends and then visit Global Exchange's SodaStream action page for more tips on how to get involved with the campaign.
Director of Organizing