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Dear Supporter,

Labor Day is almost here, officially marking the end of summer. But there’s still time for one more barbeque and a few last Fair Trade s’mores.

On Labor Day, join activists from around the country in a fun Facebook action to demand that Hershey‘s and the rest of the cocoa industry END the grinding poverty and abusive child labor in the cocoa fields…by making a statement with s’mores!

We are close to our goal (789 and counting!) of making at least 1,000 Fair Trade S’mores by Labor Day on Sept 3. Will you help us?

Here’s how:

  1. Dig into some s’mores: Now through Labor Day weekend, include Fair Trade s’mores in your barbeques and campfires, or plan a We Want More from Our S’mores picnic in the park (or in the kitchen) or other event with friends, family, coworkers, or neighbors. Check out these videos to see how much fun you’ll have.
  2. Let the s’mores be counted! Count the s’mores you eat and register them online.
  3. Collect petition signatures: During your s’mores gathering, collect signatures on petitions asking Hershey to step up and become Fair Trade Certified.

Then on Sept. 3rd, participate in the National S’mores Day of Action!

On Sept 3, we’ll have a Day of Action where we’ll blitz Hershey’s Facebook page with our important message that we want fairness now!

To get involved, photograph your Fair Trade s’mores festivities anytime now, then post photos of the action to Hershey’s Facebook page on Sept. 3rd.

Together we can make a difference!

Here’s to 1,000 (or more!) registered s’mores and a Hershey’s Facebook page filled with all of our Fair Trade s’mores photos on September 3rd.

In solidarity,



Kirsten Moller
Director of Organizing
Global Exchange
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