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Fair Trade - National
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GLOBAL EXCHANGE

The Raise the Bar Hershey Campaign brand jamming contest entries are AMAZING!  They are clever, thought-provoking, sometimes heart-wrenching, and sometimes hilarious.  One of the finalist videos even features a couple of very cute kids.  

The mock Hershey ads, slogans and videos call on Hershey to eliminate child and forced labor from its cocoa supply chain.

Don’t miss out on seeing for yourself!  For one week only:

1.  VOTE for your favorite contest entry finalists at http://salsa.democracyinaction.org/o/703/p/salsa/web/questionnaire/public/?questionnaire_KEY=1194

2.  Invite all your friends, family, and coworkers to join by forwarding this email, updating your facebook, or tweeting.  They are sure to be entertained by our variety of entries.  Sample tweets:

  • Vote for your fave mock Hershey's ad to pressure them to go Fair Trade. Winner receives $1,000! http://ow.ly/4CSKj #fairtrade Plz RT
  • Wow, check out Hershey's brand jam contest entries! Some truly creative contenders. Cast your vote today: http://ow.ly/4CSKj #fairtrade Plz RT

The deadline for voting is Tuesday, May 26th, so please take a few minutes for both actions TODAY.

The winners of each category will receive a Fair Trade chocolate gift basket, and the overall winner will receive a $1000 grand prize.

Winners will be announced April 28th, the day of Hershey’s annual shareholder’s meeting.

Thank you to everyone who participated in our Hershey’s Brand Jamming contest either by spreading the word or submitting a spectacular entry!

For more information on the Raise the Bar Hershey Campaign, Global Exchange’s Fair Trade Chocolate Campaign, and our programs for educators and youth, please visit www.globalexchange.org/cocoa.

P.S. While today is the FIRST day to vote for Global Exchange’s Fair Trade Campaign’s brand jamming contest, it is also the LAST day to vote for Global Exchange’s Human Rights Awards People’s Choice winner!  Voting Ends April 19th at 5PM(PST).  This is your chance to learn about human rights activists from around the world, from anti-trafficking activists to anti-sweatshop activists, and empower one of them to further their work with the $1000 grand prize.

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