Green & Blacks has recently announced that it has decided to go Fair Trade certified with its ENTIRE range of chocolates WORLDWIDE!!!
The significance of this exciting new development?
- Green & Blacks is owned by Cadbury, making it the first subsidiary of a major chocolate company to go Fair Trade with its entire range of chocolates in the United States. (Until now, only one of Green & Blacks chocolate bars was Fair Trade certified.)
- It will bring a crucial lifeline of Fair Trade prices, premiums, and standards to cocoa growing communities that grow cocoa for Green & Blacks. This is a huge victory for Fair Trade farmers, and their supporters, like you and me!
This Valentine's Day, we are thrilled to celebrate the fact that Green & Blacks is "showing the love" to the cocoa farming communities that grow its chocolate.
YOUR ACTION TODAY IS CRITICAL IN REINFORCING THIS VICTORY FOR FARMERS!
We are asking each and every one of you to take just a moment to click salsa.democracyinaction.org/o/703/p/dia/action/public/ to send a valentine/thank you to Green & Blacks for going Fair Trade! This is a very important action, because it will show the company's owners, board of directors, and staff that there is consumer support to continue their commitment to Fair Trade!
And I would like to take a moment to congratulate YOU on everything you have done to show that there is consumer support for Fair Trade in the US…each one of you has helped to bring us to this important moment.
But…there is still more work to be done for Fair Trade cocoa!
- Green & Blacks is not one of the most widely available brands. We need to continue our efforts to educate the public and press big chocolate companies, like Hershey, Mars, Nestle, Cadbury, and World's Finest Chocolate to GO FAIR TRADE IN THE US! Also, as you may recall, Cadbury went Fair Trade last year with its Dairy Milk bar, but only in the United Kingdom. Cadbury later extended the Fair Trade certification of its Dairy Milk bar to Canada, Australia and New Zealand, but not the US. Nestle has also announced Fair Trade certification for its Kit Kat bar, but only in the UK and Ireland.
- In other recent news, Kraft has acquired Cadbury. Although Kraft has stated that it will hold up the Fair Trade cocoa contracts that Cadbury and Green & Blacks have already made, there is concern that Kraft may not continue these contracts after they terminate or may not expand Fair Trade offerings by Cadbury, as had been expected. Read more here: www.guardian.co.uk/business/2010/jan/20/cadbury-kraft-takeover-fair-trade; www.guardian.co.uk/business/2010/jan/23/kraft-cadbury-fairtrade
Fair Trade chocolate companies, like Equal Exchange (www.equalexchange.coop), Divine (www.divinechocolateusa.com), Alter Eco (www.altereco-usa.com), Sweet Earth (www.sweetearthchocolates.com) and many others have done the right thing, from day one! In ADDITION to thanking Green & Blacks, we encourage you (and your kids/students, if applicable) to send thank you valentines, by either mail or email, to at least one of these companies, too!
More information about Green & Blacks announcement is available here: www.transfairusa.org/content/about/ppr/ppr_100127.php
Global Exchange's Valentine's Day op-ed: www.globalexchange.org/campaigns/fairtrade/cocoa/6562.html
Happy Valentine's Day,
Global Exchange's Fair Trade Team