No Dirty Gold


The more you know, the less gold glows.

Tell the world's largest jeweler to protect the world's largest wild salmon fishery!

Urge Kay and Jared Jewelers' parent to pledge not to buy gold from the Pebble mine proposal

The largest open pit mine in North America could be built at the headwaters of the world's largest remaining wild salmon fishery -- Alaska's Bristol Bay. The mine would generate as many as 10 billion tons of harmful mine waste. 

Year after year, the salmon return to Bristol Bay in astounding numbers, like no other place on earth. The fishery is the region's economic engine, generating $400 million and supporting 10,000 jobs.

Bristol Bay communities are asking all jewelers to support their efforts to protect Bristol Bay, their source of sustenance and livelihood.

Jewelry retailer gold demand represents 80% of annual global mine production. Over 50 jewelry retailers, including Tiffany & Co and Zales, have already signed the Bristol Bay Protection Pledge.

The Signet Group (owner of the Kay and Jared brands) was one of the first to sign the Golden Rules – a comprehensive set of principles for more responsible gold sourcing.

Now we're asking Signet to apply those principles to the Pebble Mine to protect the world's richest wild salmon fishery.

That's why we took out a full page ad in the Nov. 14th western edition of the New York Times urging Signet to sign the Pledge. And we're asking you to chime in as well.

Send a letter urging Kay and Jared Jewelers to sign the Bristol Bay Protection Pledge


  • Read the sample letter to Signet in the right hand column.
  • Edit/personalize the letter and subject header. Personal letters have much greater impact.
  • Click "Send Your Message" to send the letter to Signet CEO Michael Barnes.

For more information:

Michael Barnes c/o Mark Jenkins

Signet Jewelers
Signet Jewelers Limited
15 Golden Square
London, W1F 9JG