Tell the Girl Scouts: Don't Partner with Barbie
"Girl Scouts should be a safe place for girls to be who they are and not be fed images of corporate falsehoods on who they should be." -- Christie Parker, Troop Leader
The Girl Scouts of the USA (GSUSA), the world’s largest girls’ leadership development organization, received $2 million from Mattel to promote Barbie to young girls. The partnership includes a Barbie-branded website and the first ever commercialized participation patch for Girl Scout Daisies and Brownies.
Holding Barbie up as a role model for young girls is harmful and undermines the GSUSA’s vital mission “build girls of courage, confidence, and character.” Please join CCFC & Center for a New American Dream in urging GSUSA’s CEO Anna Marie Chavez to end this partnership and focus on providing enriching experiences for girls that foster healthy development.*