Save the Tooth Fairy!
“Can you believe that a childhood character known by millions worldwide has not yet been licensed?”—The Real Tooth Fairies, LLC
Until now, the Tooth Fairy was one of the few iconic children’s fantasy figures that escaped being captured, branded, and monetized. But that’s about to change. A group of past and present toy-industry executives have launched The Real Tooth Fairies, an effort to literally cash in on every tooth a child loses and “leverage and define this rite-of-passage moment.”
The Real Tooth Fairies’ website and its slew of licensed merchandise commercialize an inevitable biological milestone, the celebration of which has always been the purview of family rituals. Branding replaces children’s own creations with homogenized, corporate-constructed images, constricting both imagination and cultural diversity.
Please take a moment to urge Real Tooth Fairies’ stakeholders Paul Yanover, Marilyn Bollinger, and Howard Bollinger to call off their commercialized assault on childhood.
For more on why the Real Tooth Fairies is so harmful to children please visit: http://www.huffingtonpost.com/susan-linn/tooth-fairy-marketing_b_3600039.html