Save the Tooth Fairy!

“Can you believe that a childhood character known by millions worldwide has not yet been licensed?”—The Real Tooth Fairies, LLC

Until now, the Tooth Fairy was one of the few iconic children’s fantasy figures that escaped being captured, branded, and monetized. But that’s about to change. A group of past and present toy-industry executives have launched The Real Tooth Fairies, an effort to literally cash in on every tooth a child loses and “leverage and define this rite-of-passage moment.”

The Real Tooth Fairies’ website and its slew of licensed merchandise commercialize an inevitable biological milestone, the celebration of which has always been the purview of family rituals. Branding replaces children’s own creations with homogenized, corporate-constructed images, constricting both imagination and cultural diversity.

Please take a moment to urge Real Tooth Fairies’ stakeholders Paul Yanover, Marilyn Bollinger, and Howard Bollinger to call off their commercialized assault on childhood.

For more on why the Real Tooth Fairies is so harmful to children please visit: http://www.huffingtonpost.com/susan-linn/tooth-fairy-marketing_b_3600039.html



This petition has a goal of 2000 signatures
1-25 of 2187 signatures
Number Date Name Location
2187 1 week ago Oriana Spizzo Belleville, IL
2186 1 week ago Anonymous OR
2185 2 weeks ago Vance Schuening NV Please, my daughter now believes that by us not allowing her to purchase the items for sale, that we are not allowing her to do good for others. This is just wrong. Please stop immediately. I unders...
2184 1 month ago Katrina Grandquist McKineny, TX Just stop, please. Your profit isn't worth a child's imagination.
2183 1 month ago Anonymous Lakeville, MN
2182 1 month ago Anonymous America , CA
2181 2 months ago Anonymous
2180 3 months ago Anonymous Boissevain, MB what an awful idea
2179 3 months ago Anonymous Nelson , BC please don't do this. have a heart, a soul, a conscience. Leave the imagination alone. DON't mess with children's innocence. don't corrupt their sense of body. just don't sell corrupting products. l...
2178 3 months ago Melinda Shevak Tequesta , FL I'm so sad that the creativity of the real tooth fairies of the world have to compete with the inappropriate nature of your creation. Shame on you.
2177 3 months ago Jennifer Cappione Wilmington, MA 01887, MA This is a total disgrace!!
2176 4 months ago Anonymous This is disgusting!
2175 5 months ago Anonymous WI
2174 5 months ago Maggie Standish ON
2173 5 months ago Anonymous Charlotte, NC
2172 5 months ago Ian Thomas Media, PA
2171 5 months ago Laura Lee Broadstairs, ot
2170 5 months ago Marisa Fisher WA
2169 6 months ago Brenna Walker Colorado Springs, CO
2168 6 months ago Damon Walker Colorado Springs, CO
2167 7 months ago Leia Ui Dhalaigh Chicago, IL
2166 7 months ago Cherie Rivo CA
2165 7 months ago Diane Meek Coquitlam, BC, AL
2164 7 months ago Anonymous OH
2163 7 months ago Lisa Bohman OH
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