Tell Rahm Emanuel: No Coke Ads on Residential Recycling Bins
If we don’t act now, the steady erosion of ad-free personal space and the escalation of unavoidable marketing will get a lot worse.
This week, the City of Chicago announced that Coca-Cola will donate 50,000 blue bins for household recycling. Sounds generous, but it’s really a cleverly disguised purchase of advertising space. In exchange, the bin lids will feature images of Coca-Cola products.
Real generosity doesn't come with a quid pro quo. Chicago families should be able to take out their trash without having to look at in-your-face Coke ads. And no city should enlist its residents to become advertisers without their consent. It’s an unprecedented commercial encroachment on private homes—and a dangerous precedent. That’s why, even if you don’t live in Chicago, you should tell Chicago Mayor Rahm Emanuel that recycling bins should be commercial-free.
Image: City of Chicago recycling webpage
I am writing to urge you to cancel your plan to distribute residential recycling bins with pictures of Coca-Cola products on the lids.
Putting ads on recycling bins is an unprecedented commercial encroachment on private homes. Chicago residents should be able to take out their trash without encountering unavoidable in-your-face Coke ads. And no city should enlist its residents to become advertisers without their consent.
It’s great that Chicago is expanding its residential recycling program, but a real generosity doesn’t come with a quid pro quo. Please tell Coca-Cola that recycling bins in Chicago must be free of any product advertising or branding.
|1065||Wed Oct 02 00:04:30 EDT 2013||Anonymous||Chicago, IL|
|1064||Tue Oct 01 23:54:00 EDT 2013||Leia Ui Dhalaigh||Chicago, IL|
|1063||Thu Sep 26 17:21:04 EDT 2013||Diane Meek||Coquitlam, BC, AL|
|1062||Fri Aug 30 00:16:51 EDT 2013||julie falco||chicago, IL|
|1061||Wed Aug 21 23:20:35 EDT 2013||DENNIS HARP||FAIRIELD, CA|
|1060||Sat Aug 10 20:56:35 EDT 2013||Idie Benjajamin||White Plains , NY|
|1059||Thu Aug 08 23:27:17 EDT 2013||Melinda McSorley||Littleton, CO|
|1058||Thu Jul 11 16:29:45 EDT 2013||Siobhan Cafferty||Chicago, IL|
|1057||Wed Jul 03 23:48:42 EDT 2013||ROBERT GREGER||CANTON, CT|
|1056||Tue Jun 25 14:56:11 EDT 2013||Anonymous||Jamaica Plain, MA||You could offer to sell people their recycling bins...i am sure many would love to pay for it in order to avoid the marketing.|
|1055||Mon Jun 24 13:37:02 EDT 2013||Harry and Kathy Brownfield||Newport, PA|
|1054||Sun Jun 23 21:48:46 EDT 2013||Amy Reichbach||Studio City, CA|
|1053||Mon Jun 17 22:05:02 EDT 2013||Anonymous||Columbus, OH|
|1052||Thu May 30 19:13:51 EDT 2013||Roberta Beach||St. Paul, MN||This is absolutely disgusting, but should we really be surprised? Long before he was a school-closer, Rahm Emanuel (who does not believe people are wise enough to vote outside the "D" party) was More....|
|1051||Thu May 30 01:23:27 EDT 2013||Anonymous||San Carlos, CA|
|1050||Fri May 24 18:00:39 EDT 2013||Anonymous||Denver, CO|
|1049||Fri May 17 17:27:34 EDT 2013||L Gols||Natick, MA|
|1048||Fri May 17 14:23:52 EDT 2013||Patrick Baron||Montreuil, AK|
|1047||Thu May 16 10:37:20 EDT 2013||Barbara Myers||Chicago, IL|
|1046||Thu May 16 10:35:01 EDT 2013||Barbara Myers||Chicago, IL||Nutrition experts and Michelle Obama have been all over the media stating that the best way to get a jump on ending the childhood obesity epidemic in this country is to reduce the consumption of sugary More....|
|1045||Tue May 14 16:14:36 EDT 2013||Barbara Chester||Delray Beach, FL|
|1044||Tue May 14 15:56:00 EDT 2013||Anonymous||Chicago, IL|
|1043||Sun May 12 23:55:44 EDT 2013||Jean Naples||West Haverstraw, NY|
|1042||Sun May 12 16:35:32 EDT 2013||Meia Matsuda||Richmond, CA||Even if Coca-Cola belongs in the rubbish bin, don"t let them put their branding on them! If Coca-Cola actually wanted to donate recycling bins, they wouldn't need to have their branding on it. It's obvious More....|
|1041||Sun May 12 00:40:42 EDT 2013||Jean Naples||West Haverstraw, NY|